Privacy Policy
Central App Platform • Effective Date: October 7, 2026
1. Introduction
Central App Platform ("we," "our," or "us") provides a unified control plane for mobile app developers and publishers to track store revenue, ad spend, ROAS, and overall portfolio performance. This Privacy Policy outlines how we collect, use, store, and protect your information when you use our web platform and services.
2. Information We Collect
- Account & Profile Data: Name, email address, company name, login credentials, and communication preferences.
- Connected Account & Third-Party API Data:
- Google Ads API Data: When you connect your Google Ads account, we request authorization to access ad performance data, including campaign metrics, cost/spend data, conversion signals, and account identifiers.
- App Store Data: Revenue, subscription, and purchase metrics from Apple App Store Connect, Google Play Console, or connected store platforms.
- Usage & Analytics Data: Log data, IP addresses, browser types, interaction history, and performance telemetry gathered during your interaction with the platform.
3. Use of Google Ads API Data
Our request for and use of information received from the Google Ads API strictly adheres to the following guidelines:
- Purpose: Google Ads API data is retrieved exclusively to calculate, aggregate, and present daily acquisition spend, cost-per-acquisition (CPA), return on ad spend (ROAS), and portfolio profit metrics alongside your store revenue within Central App Platform.
- No Unrelated Processing: We do not sell, rent, or transfer Google Ads API data to third-party data brokers, ad networks, or data marketplaces.
- No Targeted Advertising: Google Ads API data is not used to serve targeted advertisements or build user profiles for advertising outside your internal company dashboard.
4. Data Sharing and Disclosure
We do not sell your personal or financial data. We only share data in the following operational scenarios:
- Service Providers: Infrastructure and database hosting providers (encrypted at rest and in transit) operating under strict confidentiality agreements.
- Legal & Regulatory Compliance: When required by applicable law, court order, or governmental regulation.
5. Data Retention, Security, and Access Controls
- Security: We employ company-scoped access, strong encryption standards (TLS in transit, AES-256 at rest), and credential isolation to safeguard your connected store and ad tokens.
- Retention & Deletion: We retain API tokens and historical campaign metrics as long as your account remains active. You may disconnect your Google Ads account or request full account deletion at any time, which permanently purges stored credentials and associated API cache data.
6. Updates to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes through the platform or via email prior to the changes taking effect.
7. Contact Us
For questions regarding this policy or data management practices, contact us at: privacy@centralappplatform.com.